The future of in-content commerce

She Wore the Earrings.
12 Million People Bought Them.

Nedlia turns product placements in film and streaming content into shoppable, budget-validated, real-time commerce moments. From the editor's timeline at Warner Bros. to a viewer's screen on DramaBox — every tagged product is one click from a sale.

$23B
Global product placement spend (2023)
21M Years
Of content streamed in the US alone
Zero
Conversion tracking. Until now.
The Scene That Sells

The camera rolls. The product appears.
The viewer shops. The budget validates.

Product placement markers embed in the video timeline like closed captions. When playback reaches a tagged scene, the SDK checks the campaign budget in real time. If valid, a shop icon surfaces.

the-morning-scene-final-cut.mov
01:24:37:12
INT. Penthouse Suite — Golden Hour
She turns from the window, light catching the Shaun Leane Sabre earrings as they arc against her jawline. The camera holds for two beats. The audience sees luxury. Nedlia sees a commerce moment.
✨
Budget Verified
Shaun Leane
Sabre Crossover Earrings
Yellow Gold Vermeil
$500 USD
00:00:004 product placements tagged in this cut02:14:36
Imagine Every Scene

Every frame. Every brand. Every opportunity.

From Parisian cafes to penthouse suites — if a product is on screen, Nedlia can make it shoppable.

INT. Paris Cafe — Morning
"She laughs over espresso, the Versace chain catching sunlight through the bistro window."
Versace Medusa NecklaceChanel No. 5
EXT. Pacific Coast Highway — Sunset
"He drops the convertible into third, Ray-Bans reflecting the Pacific as the coast unspools behind him."
Ray-Ban Aviator ClassicPorsche 911 Carrera
INT. Recording Studio — Late Night
"She adjusts the Beats headphones, closes her eyes, and the first chord fills the room."
Beats Studio ProNike Air Force 1
INT. Board Room — Power Meeting
"He sets the Montblanc pen down. The Rolex catches the light. The deal is done."
Rolex SubmarinerMontblanc Meisterstuck
Three Products. One Ecosystem.

From the editing bay to the earnings report

Nedlia connects studios, streaming platforms, and agencies with purpose-built tools for each.

Act I — The Editing Bay

Nedlia Plugin

For production studios and video editors

A native plugin for Final Cut Pro, DaVinci Resolve, and LumaFusion. Editors mark product placements directly on the timeline — the same way they add closed captions. Each placement carries the product name, brand, time range, and scene metadata.

  • ✓ Time-range markers with product metadata on the editing timeline
  • ✓ Generates a .nedlia placement file embedded alongside the video
  • ✓ Syncs to Nedlia servers for real-time budget validation downstream
  • ✓ Scene-level control panel for brand associations and product properties
🎬
Final Cut Pro — Nedlia Product Track
V1 Video
A1 Audio
CC Subs
She turns from...
The light catches...
He sets the pen...
The deal is done.
Products
Shaun Leane
Versace
Tom Ford Suit
Cartier
Act II — The Streaming Platform

Nedlia SDK & API

For streaming platforms and video players

A lightweight SDK for any streaming player. When playback reaches a tagged scene, the SDK queries Nedlia to validate the marketing budget. If active, a shop icon appears. The viewer clicks. A flyout shows the product. Viewers can disable entirely — their screen, their choice.

  • ✓ Shop icon appears only when the campaign budget is validated live
  • ✓ Flyout with product details, brand info, and direct purchase link
  • ✓ Viewer opt-out — the feature respects user preference completely
  • ✓ Tracks impressions and click conversions for campaign analytics
📡
Integration — Drop-in SDK
// Add Nedlia to any streaming player
import { NedliaSDK } from '@nedlia/player-sdk'

const nedlia = new NedliaSDK({
  orgId: 'warner-bros-2025',
  agentId: 'morning-scene-final',
  theme: 'dark'
})

// Attach to your video element
nedlia.attach(document.querySelector('video'))

// Shop icons appear automatically when
// tagged scenes play. Budget validation
// happens server-side via Nedlia API.
Act III — The Agency War Room

Nedlia Portal

For marketing agencies and advertisers

The command center at nedlia.com. Set campaign budgets per product, per scene, per show. Watch impressions and conversions in real time. Get alerts before budgets expire. See which scenes drive the most engagement across DramaBox, ReelShort, FlexTV, and every platform running the SDK.

  • ✓ Campaign budget management with expiry and overspend alerts
  • ✓ Real-time impression and conversion tracking per scene per platform
  • ✓ Performance reports by product, video, agency, and time period
  • ✓ Multi-agency access with role-based permissions
📊
Campaign Dashboard — Shaun Leane Q1
Impressions
3.09M
Conversions
30.9K
Active Scenes
847
Budget Used
$18.4K
DramaBoxReelShortFlexTV
The Workflow

Four steps from set to sale

🎬

Tag

Editor marks product placements on the timeline using the Nedlia plugin

📤

Publish

Placement data syncs to Nedlia servers alongside the video export

📺

Stream

SDK validates budgets live and shows shop icons during tagged scenes

💰

Convert

Viewer clicks, shops the product, and the agency sees the conversion instantly

"A $23 billion industry with zero real-time analytics, zero budget validation, and zero conversion tracking. Product placement is the last frontier of advertising that can't prove its own ROI. We're changing that."

Nedlia Technologies, LLC — Irvine, California

🎬
Final Cut Pro
🎨
DaVinci Resolve
📱
LumaFusion
📺
DramaBox
🎞
ReelShort
📡
FlexTV
🎭
Short Short
Have a question? Talk to Nedlia
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